TO BOLDLY GO
Reign & Hail was formed in 2015. Formally a graphic designer and animator, I create bold, minimalist prints with an emphasis on typography. Led by modernist design principles, I blend traditional and contemporary techniques to create work with mid-century style.
My background in graphic design leave’s me obsessing over the small details, from painstakingly researching fonts to recreating old printing techniques. It all serves to give the work a feeling of authenticity.
Currently hard at work expanding my collection from my studio in Suffolk, England.
Always looking, always learning.
LESS IS MORE, MORE OR LESS
Inspired by Swiss design masters like Josef Müller-Brockmann and Armin Hofmann, on the whole my style is minimalist, graphic and grounded in modernism. I try not to pay attention to the latest design trends, I like the idea that my work could have been made anytime in the last 50 years. If anything, my style has become less complicated, now it’s about conveying the essence as effectively as possible.