IT’S ALL PART OF THE PROCESS…
THE DEVIL’S IN THE DETAIL
Coming from a graphic design background, we spend an unhealthy amount of time obsessing over the small details.
For instance, the eagle-eyed amongst you may have noticed that different typefaces are used on each of our city prints.
That’s because we wanted the travel posters to be minimalist, but as authentic as possible. So we painstakingly identified the exact typefaces that were used throughout each city’s transport infrastructure, and those became the typefaces used on each poster.
It all serves to add a layer of familiarity to the artwork.
TO BOLDLY GO
Inspired by architecture, mid-century design, with a strong focus on typography, our aim is to make bold graphic artwork for people to enjoy, without the silly price tag.